Transcript
WEBVTT
00:00:17.112 --> 00:00:19.472
Hello, everyone, and welcome back to The Other Castle.
00:00:19.472 --> 00:00:20.892
The Other Castle, I'm Andrea.
00:00:20.892 --> 00:00:21.692
My name is Tom.
00:00:21.692 --> 00:00:25.132
And here on The Other Castle, we do the plot, lore, and more behind all your favorite video games.
00:00:25.132 --> 00:00:31.072
So we do the production, the creation, the release, and the actual game itself, even if it's spooky.
00:00:31.072 --> 00:00:33.172
The spookier, the better.
00:00:33.172 --> 00:00:36.792
If this is your first time listening to us, you can check us out at our website, theothercastlepodcast.com.
00:00:36.792 --> 00:00:38.812
That's theothercastlepodcast.com.
00:00:38.812 --> 00:00:43.552
Over there, you can find links to our Instagram, to our Discord, our item shop, as well as our Patreon.
00:00:43.552 --> 00:00:44.852
Our Patreon's $2 a month.
00:00:44.852 --> 00:00:48.952
We have a seven day free trial, and we have monthly episodes both on and off season.
00:00:48.952 --> 00:00:55.552
We just did a fun movie night with our patrons really recently, and we have something fun coming up very soon for this month.
00:00:55.552 --> 00:00:56.952
We do, we do indeed.
00:00:56.952 --> 00:00:59.112
And we are so excited to bring it to you all.
00:00:59.112 --> 00:01:00.752
So yes, definitely check us out over there.
00:01:00.752 --> 00:01:05.292
But this week, we're doing the sequel to a game we haven't touched since season four of our show.
00:01:05.292 --> 00:01:07.312
That feels like a fucking lifetime ago.
00:01:07.312 --> 00:01:07.632
Right.
00:01:07.632 --> 00:01:09.512
But with enough bullying.
00:01:10.692 --> 00:01:11.992
This was very light bullying.
00:01:12.012 --> 00:01:13.852
I we are doing Dead Space 2 today.
00:01:13.852 --> 00:01:15.432
I really enjoyed doing the first one.
00:01:15.752 --> 00:01:18.532
That was on the 2008 title Dead Space.
00:01:18.532 --> 00:01:23.692
And now we are doing Dead Space 2 Electric Boogaloo in Space.
00:01:23.692 --> 00:01:24.052
Awesome.
00:01:24.052 --> 00:01:25.012
I'm so excited.
00:01:25.012 --> 00:01:32.872
Now, I selfishly do enjoy the first episode that we did in this series, mostly because Tom has a delightful meltdown about the twist in that one.
00:01:32.872 --> 00:01:34.572
Yeah, I really do.
00:01:34.572 --> 00:01:38.312
So if you're down for a binge on some spooky space shit, you can start there.
00:01:38.312 --> 00:01:39.412
It is still fun.
00:01:39.412 --> 00:01:42.212
I was new it not that long ago and I was like, OK, I don't hate this.
00:01:42.212 --> 00:01:44.932
The problem is, is that twist will never work on me again.
00:01:46.432 --> 00:01:47.132
It might.
00:01:47.132 --> 00:01:49.132
OK.
00:01:49.132 --> 00:01:57.272
After the 2008 Dead Space game was released by EA Redwood to absolute critical success, the team immediately start working on a sequel.
00:01:57.272 --> 00:01:58.412
It happens.
00:01:58.412 --> 00:02:09.952
The first game sold around a million copies, racked up awards from the BAFTAs, and was praised personally by PlayStation as one of the cleanest games to ever be delivered for publishing to that point in history.
00:02:09.952 --> 00:02:15.592
That is such an incredible thing that they did to write a letter unprompted just to say, you guys killed it.
00:02:15.592 --> 00:02:16.292
Yeah, fully.
00:02:16.292 --> 00:02:17.652
They did not ask for this.
00:02:17.652 --> 00:02:20.532
They just got it and were like, god damn, okay.
00:02:20.532 --> 00:02:24.052
Now, a lot of that acclaim was accredited to the series creator, Glenn Scofield.
00:02:24.052 --> 00:02:30.272
With the first Dead Space, he set out to create what he called the most horrifying terror game to date.
00:02:30.272 --> 00:02:33.772
And in 2008, absolutely succeeded.
00:02:33.772 --> 00:02:36.112
Here's where shit kind of switches up.
00:02:36.112 --> 00:02:45.652
Following the release of Dead Space 1, Glenn Scofield actually broke off from EA Redwood and went on to be the CEO and co-founder of his own studio, Sledgehammer Studios.
00:02:45.652 --> 00:02:55.852
Sledgehammer was responsible for 2011's Call of Duty Modern Warfare 3 and a bunch of other Call of Duty games, all the way up to 2023's Call of Duty Modern Warfare 3.
00:02:55.852 --> 00:02:57.172
So wait.
00:02:59.192 --> 00:03:04.772
The first Modern Warfare is the number three, and then the next Modern Warfare was the Roman numeral three.
00:03:04.772 --> 00:03:05.552
Oh, my gosh.
00:03:05.552 --> 00:03:07.632
So he did both Modern Warfare threes.
00:03:07.632 --> 00:03:10.352
Yes, and everything that kind of came in between for Sledgehammer.
00:03:10.612 --> 00:03:11.232
Okay.
00:03:11.232 --> 00:03:19.512
Now the studio is most notably responsible for 2014's Call of Duty Advanced Warfare's Press F to Pay Respects meme.
00:03:19.512 --> 00:03:20.632
He invented that?
00:03:20.632 --> 00:03:21.772
That's him, baby.
00:03:21.772 --> 00:03:24.792
Oh, an inventor of a meme.
00:03:24.792 --> 00:03:26.252
I don't think he set out to do that.
00:03:26.252 --> 00:03:29.592
I think that was just a game mechanic, but goddamn it, I love it.
00:03:29.592 --> 00:03:32.492
You shouldn't set out to create a meme like naturally like that.
00:03:32.492 --> 00:03:34.372
Yeah, it's embarrassing if you try.
00:03:34.372 --> 00:03:44.472
He's since gone on to create kind of a symbolic sister sequel in the Callisto Protocol, and most recently has focused on his personal artwork with a featured showcase of his art in San Francisco.
00:03:44.472 --> 00:03:46.692
Which we have covered the Callisto Protocol in the show.
00:03:46.692 --> 00:03:47.452
It's fun.
00:03:47.452 --> 00:03:48.512
I liked it.
00:03:48.512 --> 00:03:51.052
I don't give a shit if you didn't.
00:03:51.052 --> 00:04:01.312
Back at Dead Space 2 base camp, EA Roadwood had rebranded as Visceral Games in 2009, and made history as EA's first genre-based studio within their brand portfolio.
00:04:01.312 --> 00:04:08.192
because of Dead Space being the horror juggernaut that it was, EA gave Visceral a lot of autonomy with crafting their own stories.
00:04:08.892 --> 00:04:14.832
Preferably, they let Visceral do their own thing and didn't hover too much during the creative process.
00:04:14.832 --> 00:04:22.952
It's been noted by level designer Zach Wilson that EA also granted Visceral a $60 million budget for the second game.
00:04:22.952 --> 00:04:24.172
Wow.
00:04:24.172 --> 00:04:25.892
Ungodly amount of money.
00:04:25.892 --> 00:04:28.372
And without the original creator on board.
00:04:28.372 --> 00:04:29.572
Yeah.
00:04:29.572 --> 00:04:31.152
Like, Bioshock 2 didn't get that.
00:04:31.312 --> 00:04:33.132
No.
00:04:33.132 --> 00:04:35.452
They didn't even get their own world.
00:04:35.452 --> 00:04:42.272
So Visceral is left without the original creative mind, like you said, behind the franchise, and with much less supervision.
00:04:42.272 --> 00:04:46.092
And so much fucking budget when compared to the previous entry.
00:04:46.092 --> 00:04:47.912
So like, what could go wrong?
00:04:47.912 --> 00:04:50.352
Oh, I hope a lot.
00:04:50.352 --> 00:04:51.792
It's actually fine.
00:04:52.852 --> 00:05:00.332
While the Visceral team knew that they had successfully built a really strong original IP with the first game, internally, they turned up the heat on themselves.
00:05:00.972 --> 00:05:05.652
Schofield had left and taken a handful of key team members along with him to Sledgehammer Studios.
00:05:05.652 --> 00:05:11.392
Visceral Studios celebrated their success but also made it clear that they expected more with the next one.
00:05:11.392 --> 00:05:17.292
And on top of that, they also had another game in development, a hack and slash title called Dante's Inferno.
00:05:17.292 --> 00:05:17.872
Oh, damn.
00:05:17.872 --> 00:05:18.472
Okay.
00:05:18.472 --> 00:05:30.332
Dante's Inferno was released in 2010 to overall, okay, to mid reviews, which is fine, but it's disappointing for a studio trying to prove itself as a powerhouse in gaming.
00:05:30.352 --> 00:05:35.652
Once Dante's Inferno wrapped, the entire studio focused solely on Dead Space 2.
00:05:35.652 --> 00:05:41.372
They had as many as 150 team members crunching away at making Dead Space 2 all at once.
00:05:41.372 --> 00:05:43.352
Truly, all hands were on deck.
00:05:43.352 --> 00:05:53.752
With the focus on the Dead Space sequel, the team had big ambitions to get more people excited about the Dead Space franchise and establish protagonist Isaac Clark as a video game icon.
00:05:53.752 --> 00:06:01.792
One game they looked to for some direction and inspiration is the 2009 Naughty Dog title, Uncharted 2 Among Thieves.
00:06:01.792 --> 00:06:10.672
That game was able to leverage the uncharted original IP, reach a larger audience and get more people to fall in love with the endlessly charming Nathan Drake.
00:06:10.672 --> 00:06:13.232
plus, it was a critical and commercial success.
00:06:13.232 --> 00:06:18.012
Gosh, Naughty Dog just continually influencing the gaming market so much.
00:06:18.292 --> 00:06:20.192
Setting the bar so fucking high.
00:06:20.192 --> 00:06:25.912
As soon as you said they wanted him to be like this iconic character, I was immediately thinking, oh, like a Nathan Drake.
00:06:25.912 --> 00:06:28.412
And then you say, like a Nathan Drake.
00:06:28.412 --> 00:06:29.332
Right.
00:06:29.332 --> 00:06:35.452
No, Naughty Dog did win a shit gang of Game of the Year awards and scored a bunch of perfect critical scores.
00:06:35.452 --> 00:06:39.712
And this title, Uncharted 2, sold around seven million copies.
00:06:39.712 --> 00:06:44.152
So it's reasonable that they were like, that is the natural playbook for the second Dead Space.
00:06:44.152 --> 00:06:48.792
And this role was like, whatever they're doing, we're going to go to Subway, we'll fucking figure it out.
00:06:48.792 --> 00:06:50.332
Let's copy their homework real quick.
00:06:50.332 --> 00:06:51.572
Yeah, we'll just change it a little bit.
00:06:51.572 --> 00:06:52.192
Right.
00:06:52.192 --> 00:06:57.752
Not that Isaac Clark is like flying out through pirate ships and shit, but maybe he is.
00:06:57.752 --> 00:06:58.332
I don't know.
00:06:58.332 --> 00:06:59.372
We haven't gotten there yet.
00:06:59.372 --> 00:07:00.172
Space pirates.
00:07:00.172 --> 00:07:01.252
Yeah.
00:07:01.252 --> 00:07:10.032
One of the more acclaimed elements from the Uncharted franchise, and frankly, most Naughty Dog games, are the beautiful movie quality cutscenes.
00:07:10.032 --> 00:07:13.512
The first Dead Space was fully immersive with no cinematic cutscenes.
00:07:13.932 --> 00:07:21.752
During plot relevant scenes, the player could still move around to a certain extent, and could always be playing or being active in the game world.
00:07:21.752 --> 00:07:25.512
Dead Space 2 began incorporating full mocap cutscenes.
00:07:25.512 --> 00:07:27.292
These scenes blend into gameplay.
00:07:27.292 --> 00:07:31.672
However, they were a notable pivot from the hard immersion scenes in the first game.
00:07:31.672 --> 00:07:33.812
But they were using full mocap at the time.
00:07:33.812 --> 00:07:34.812
Yes, absolutely.
00:07:34.812 --> 00:07:36.032
Impressive.
00:07:36.032 --> 00:07:49.052
Another huge note the team took from Uncharted is that the audience loves the unflappable protagonist, Nathan Drake, played by BAFTA award-winning video game performance King, the incomparable Nolan North.
00:07:49.052 --> 00:07:50.792
Yes, we love Nolan North on this show.
00:07:50.792 --> 00:07:52.052
Yeah.
00:07:52.052 --> 00:07:55.592
Well, Dead Space 1 had Isaac Clark as a silent protagonist.
00:07:55.592 --> 00:08:01.372
Dead Space 2 cast actor Gunnar Wright as the voice and mocap performer for Isaac Clark.
00:08:01.372 --> 00:08:07.612
Giving a voice to their protagonist and letting the audience get to know him better was a huge goal for this title.
00:08:07.612 --> 00:08:13.832
Gunnar Wright has cited part of his performance as Isaac, was inspired by John McClane from Die Hard.
00:08:13.832 --> 00:08:14.332
Hell yeah.
00:08:14.332 --> 00:08:16.732
Not John McClane from Death Stranding.
00:08:18.072 --> 00:08:19.312
Very different deliveries.
00:08:19.312 --> 00:08:20.312
Yes.
00:08:20.312 --> 00:08:29.132
Production on Dead Space 2 took about two and a half years, which in this day and age feels incredibly fast, but was admittedly still a sprint at the time.
00:08:29.132 --> 00:08:35.352
At the end of 2009, a press release came out announcing the game with this message on the sequel.
00:08:35.352 --> 00:08:43.432
Hero Isaac Clark returns for another heart-pounding adventure, taking the fight to the Necromorphs in this thrilling action-horror experience.
00:08:43.432 --> 00:08:57.852
New tools to gruesomely slice and dismember the Necromorphs complement Isaac's signature plasma cutter, empowering him as he meets new characters, explores epic 0G environments, and fights against a relentless Necromorph onslaught.
00:08:57.852 --> 00:09:01.792
Survival isn't the only thing on Isaac's mind in Dead Space 2.
00:09:01.792 --> 00:09:04.272
This time, he calls the shots.
00:09:04.272 --> 00:09:05.752
So the Necromorphs are back.
00:09:05.752 --> 00:09:06.452
So is Isaac.
00:09:06.732 --> 00:09:09.932
But it also means that you failed to stop the Necromorphs spreading.
00:09:09.932 --> 00:09:11.272
Yeah, dipshit.
00:09:12.312 --> 00:09:14.192
You did okay in the first game.
00:09:14.192 --> 00:09:15.152
Right.
00:09:15.152 --> 00:09:17.612
So this is when the marketing cycle started.
00:09:17.612 --> 00:09:23.192
In 2010, Dead Space 2 was showcased at E3, San Diego Comic Con, and Gamescom.
00:09:23.192 --> 00:09:25.192
Now let's take a beat and talk about marketing.
00:09:25.192 --> 00:09:32.012
In our Halo 3 episode, I absolutely fucking screamed about how the game had a $40 million marketing budget.
00:09:32.012 --> 00:09:33.932
Right, but they made like a short film from it.
00:09:34.132 --> 00:09:36.472
Yeah, and honestly, it like still feels insane.
00:09:36.472 --> 00:09:40.372
Like even with a short film, I'm like, so much money.
00:09:40.372 --> 00:09:46.012
A general rule in media is that you take the production budget to make the art and you double it for marketing.
00:09:46.012 --> 00:09:57.132
It has been generally confirmed that Dead Space 2's $60 million production budget was doubled for marketing, spending somewhere in the ballpark of $60 million on marketing the second Dead Space.
00:09:57.512 --> 00:09:59.072
Holy shit.
00:09:59.072 --> 00:10:03.392
How the fuck did Dead Space 2 spend $60 million?
00:10:03.392 --> 00:10:06.212
And I know that it did not get the same return that Halo 3 got.
00:10:07.172 --> 00:10:09.712
Yeah.
00:10:09.712 --> 00:10:13.532
So some of that money was spent on focus groups.
00:10:13.532 --> 00:10:14.172
That's natural.
00:10:14.172 --> 00:10:18.252
Every piece of public media does focus groups to see what sticks and what to focus on.
00:10:18.252 --> 00:10:18.972
Very common.
00:10:18.972 --> 00:10:21.572
I was once in a focus group for a video game that you've all heard of.
00:10:21.572 --> 00:10:23.192
I can 1000% guarantee.
00:10:23.192 --> 00:10:26.472
But I signed so many NDAs I can't even hint at which one it is.
00:10:27.972 --> 00:10:29.272
But Tom knows.
00:10:29.272 --> 00:10:36.832
But dead ass, Dead Space 2 did the most punk rock as fuck marketing campaign I think I've ever seen, period.
00:10:36.832 --> 00:10:45.672
The team did a focus group that consisted of over 200 mothers who were individually filmed while watching footage of Dead Space 2.
00:10:45.672 --> 00:10:53.212
The moms were recruited in middle America in the heart of conservative areas under the guise of a general media focus group.
00:10:53.212 --> 00:11:06.472
The team proceeded to take these regular ass, pearl gripping mothers and forced them to watch gruesome dismemberments, horrific violence, and blood curdling body horror and filmed their reactions.
00:11:06.472 --> 00:11:07.132
Oh my god.
00:11:07.132 --> 00:11:09.112
I think we'd call them Karens today.
00:11:09.112 --> 00:11:09.852
Yeah.
00:11:09.852 --> 00:11:13.272
So they made a bunch of Karens watch a bunch of bloody gore.
00:11:13.272 --> 00:11:17.532
The campaign was called Your Mom Hates Dead Space 2.
00:11:19.652 --> 00:11:21.092
Oh, that's fantastic.
00:11:21.452 --> 00:11:24.872
And it all linked back to a website called yourmomhatesthis.com.
00:11:28.892 --> 00:11:33.472
As brilliant as that is, like genuinely, that is freaking hilarious.
00:11:33.472 --> 00:11:36.752
It's also kind of saying we're marketing this towards children.
00:11:36.752 --> 00:11:37.932
So what?
00:11:39.992 --> 00:11:42.352
So the website's no longer active, just for what it's worth.
00:11:42.352 --> 00:11:44.572
I did try to like hunt it down and be like, what the fuck is this?
00:11:44.572 --> 00:11:47.392
But I didn't get to the web archives or whatever.
00:11:47.392 --> 00:11:49.392
The women were overall disgusted.
00:11:50.712 --> 00:11:54.872
With one saying this is why society is filled with criminals.
00:11:56.972 --> 00:11:58.612
This game that hasn't come out yet.
00:11:58.612 --> 00:11:59.972
Yeah.
00:11:59.992 --> 00:12:05.772
One woman accused the creators of the game of being on crystal meth.
00:12:07.552 --> 00:12:14.152
There's one video where they lie to a participant and just tell her the game footage is based on a true story about astronauts.
00:12:14.152 --> 00:12:19.332
And she's basically, well, damn, I disapprove of that.
00:12:19.332 --> 00:12:20.652
That's bad.
00:12:20.652 --> 00:12:22.712
Yeah, I watched that commercial entirely.
00:12:22.712 --> 00:12:26.032
And it's funny because she's like, man, if that's true, that's some top secret shit.
00:12:26.032 --> 00:12:27.212
Yeah.
00:12:27.212 --> 00:12:28.632
She's like, I shouldn't know this.
00:12:28.632 --> 00:12:29.592
Right.
00:12:29.592 --> 00:12:33.372
It's truly a marketing wet dream that this campaign happened, period.
00:12:33.372 --> 00:12:38.372
And regardless of how you feel about the game or the franchise, this is cool as fuck and needs to be studied.
00:12:39.332 --> 00:12:50.192
The ad campaign itself was attacked by a family advocacy group saying that the core concept of the ads was unfairly targeting children despite the game's M for Mature rating.
00:12:50.192 --> 00:12:51.912
There it was.
00:12:51.912 --> 00:13:00.072
The group even wrote to the Entertainment Software Ratings Board, the ESRB, in anger over just the ad campaign.
00:13:00.072 --> 00:13:04.072
And the ESRB group was basically like, okay, and calm down.
00:13:04.292 --> 00:13:05.992
Right.
00:13:05.992 --> 00:13:07.772
That has nothing to do with us.
00:13:07.772 --> 00:13:09.972
The Karens were mad at being displayed as Karens.
00:13:09.972 --> 00:13:11.752
Yeah, girl, right?
00:13:11.752 --> 00:13:23.252
When your fucking ads are just so hardcore that family advocacy groups are mad about the commercials before the game reviews are dropped, you know you fucking did that shit.
00:13:23.252 --> 00:13:27.132
Oh, that is one of those, there is no bad publicity kind of situations.
00:13:27.132 --> 00:13:27.792
Fully.
00:13:27.792 --> 00:13:29.932
And this was such good publicity.
00:13:29.932 --> 00:13:31.252
Good, bad publicity.
00:13:31.252 --> 00:13:31.592
Yeah.
00:13:32.732 --> 00:13:34.592
Now, there were other ads that ran.
00:13:34.592 --> 00:13:40.592
There was a tie-in armor set for Dragon Age 2 and a multiplayer element that really hyped fans up for the game's release.
00:13:40.592 --> 00:13:42.672
Well, when I think Dead Space, I think Dragon Age.
00:13:42.672 --> 00:13:43.992
obviously.
00:13:43.992 --> 00:13:45.532
Those two are tied.
00:13:45.532 --> 00:13:51.752
Admittedly, EA was the one that pushed for multiplayer, not necessarily Visceral, but it all worked out in the end.
00:13:51.752 --> 00:13:59.792
Dead Space 2 came out in January of 2011 across PS3, Xbox 360 and PC to the chagrin of conservative American mothers.
00:14:00.732 --> 00:14:03.872
But to the delight of gamers worldwide.
00:14:03.872 --> 00:14:08.892
The game got really strong reviews with most scores hovering around the 9 out of 10 scoring slot.
00:14:08.892 --> 00:14:09.452
Wow.
00:14:09.452 --> 00:14:12.452
After losing the creator to get those kind of scores.
00:14:12.452 --> 00:14:13.732
Fully.
00:14:13.732 --> 00:14:16.912
The first week, it sold around 2 million copies, which is huge.
00:14:16.912 --> 00:14:19.452
Again, doubling what the previous title did.
00:14:19.452 --> 00:14:25.212
Those sales were so strong, it did prompt Visceral into almost immediately starting production on Dead Space 3.
00:14:25.212 --> 00:14:26.032
Well, hell yeah.
00:14:26.032 --> 00:14:29.232
After that first week, they got all the money they'd spent on it back.
00:14:30.872 --> 00:14:35.192
Unfortunately, EA didn't love the return on investment from Dead Space 2.
00:14:35.192 --> 00:14:44.292
They were like, well, you did it, but we sunk millions of dollars into this project overall, and personally and intentionally pissed off mothers across America.
00:14:44.292 --> 00:14:48.232
You know, the people buying video games for their kids.
00:14:48.232 --> 00:14:49.932
So what the fuck?
00:14:49.932 --> 00:14:55.232
The game overall sold around 4 million copies, which is fucking huge for the sequel.
00:14:55.232 --> 00:14:57.832
It was a lot more than the first Dead Space, which again, around a million.
00:14:58.312 --> 00:15:01.872
But unfortunately, Vistral Studios did close in 2017.
00:15:01.872 --> 00:15:03.632
Oh damn, that does suck.
00:15:03.632 --> 00:15:09.092
Dead Space as a franchise was mildly revitalized in 2023 with a remake of the first game.
00:15:09.092 --> 00:15:15.472
This brought some hope to fans as the remake was widely enjoyed and brought Gunner right back to perform as Isaac Clark again.